Profit Simulator
Model pricing, CPA, costs and scenarios to understand contribution margin before you scale.
Scenario Builder
1 product
Monthly volume & net profit
Enter your expected monthly orders. Changing conversion alone does not change this volume. Fixed costs are needed for net profit; enter 0 explicitly if there are none.
Other cost & tax assumptions
Sessions × conversion rate determines volume when sessions are supplied; otherwise the monthly orders assumption is used. No conversion response to price changes is inferred.
Confirm every input. Missing imported costs start at 0 for modelling, not as verified zero costs. No prices or campaigns are changed.
Projected Unit Economics
- Sales after refunds
- €0.00
- Revenue excluding VAT
- €0.00
- COGS
- €0.00
- Shipping
- €0.00
- Packaging
- €0.00
- Other variable costs
- €0.00
- Payment Fees
- €0.00
- Included VAT
- €0.00
- CPA
- €0.00
- Profit per Order
- €0.00
- Contribution Margin
- 0.0%
- Break-even CPA
- €0.00
- Break-even ROAS
- —
- Fixed costs / order
- —
- Net profit / order
- —
€0.00 contribution / order × 0 orders
No monthly volume is modelled. Enter Monthly Orders, or provide both sessions and a conversion rate, then run the simulation.
Monthly net profit: — · enter fixed costs / order to calculate
Simulation Insights
What-if testsRule-based tests, not demand forecasts. Loading a test only changes the draft.
Profit Sensitivity
Blue: profit/order. Green: contribution margin. Break-even CPA: €0.00.
Scenario Comparison
| Scenario | Price | CPA | Margin % | Profit / Order | Action |
|---|---|---|---|---|---|
| Current | €0.00 | €0.00 | 0.0% | €0.00 | |
| Price Test | €0.00 | €0.00 | 0.0% | €0.00 | |
| Lower CPA | €0.00 | €0.00 | 0.0% | €0.00 | |
| Bundle Offer | €0.00 | €0.00 | 0.0% | €0.00 | |
| Discount Offer | €0.00 | €0.00 | 0.0% | €0.00 |
Constant-volume tests. Bundle prices shown are per unit, not per bundle.
Margin Waterfall
Target Margin Simulator
Choose a target to load its minimum price into the draft. Current CPA stays constant.
Monthly growth & discount planner
Uses your last calculated scenario and its volume assumptions. Enter monthly fixed costs explicitly, including zero if appropriate.
Enter valid fixed costs and a margin target below 100% to calculate.
Monthly fixed costs replace the scenario’s per-order fixed-cost assumption for this planner only; they are not charged twice. CPA and demand remain assumptions. Discount limits keep all other inputs constant. These planning inputs are not saved with the scenario.
Saved scenarios · compare volume and profit
| Scenario | Price | CPA | Conversion | Orders / month | Profit / order | Margin | Monthly contribution | Action |
|---|---|---|---|---|---|---|---|---|
| Last calculated scenario | €0.00 | €0.00 | 0.0% | 0 | €0.00 | 0.0% | €0.00 |
Conversion changes volume only when monthly sessions are supplied. Monthly contribution excludes fixed costs. Saved scenarios belong to this store; demo saves remain in this browser tab.