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Reporting period

September 2026

SuMoTuWeThFrSa

October 2026

SuMoTuWeThFrSa

Click a start date, then an end date. Use arrow keys to move between days.

6 Aug 2026 – 4 Sept 2026
Reporting dates · UTC shortcuts
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Overview

Know what’s actually making you money. Find where contribution is lost and what to investigate next.

Private beta
Revenue—Review missing inputs below
Ad Spend—Review missing inputs below
Contribution Profit—Review missing inputs below
Contribution Margin—Review missing inputs below
Net Margin %—Set allocated overhead in Settings
Break-even ROAS—Review missing inputs below
Max CPA—Review missing inputs below
AOV—Review missing inputs below
Find your first profit insight

0 of 0 products with sales have complete recorded inputs. Import sales to start. This measures data completeness, not accuracy.

Import Shopify sales

Your profit diagnosis

Know what’s actually making you money.

Import sales and confirm only the costs that are missing. Your first diagnosis appears here when the data supports it.

No sample numbers are substituted for your store’s results.

What changed?

Contribution profit change
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Margin change
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Blended cost / order change
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Products newly below break-even
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Selected period versus the previous period. Today may be incomplete. Changes in sales mix, cost assumptions and source coverage affect comparisons.

Review profit alerts →

Monitoring evaluates completed imports. It cannot detect changes that Shopify or advertising sources have not supplied.

What deserves your attention

No supported issues in this selection. This is not a guarantee of profitability outside the available data.

Profit opportunities — what if?

Opportunities need complete costs and at least 20 product orders. No financial impact is invented while evidence is missing.

Ongoing profit monitoring

Loading monitoring status…

Background checks use the last seven completed store days and fresh, completed imports. Repeated checks do not create duplicate alerts. A cleared signal means the rule no longer matches; it does not prove that an action caused an improvement. Email delivery requires enabled report emails and a configured sender.

How is this profit calculated? Store totals—
No data
Reported sales
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Tax
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COGS
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Shipping
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Packaging
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Payment fees
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Advertising
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Other variable costs
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Contribution profit
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Contribution margin (profit ÷ sales excluding tax)
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Net profit after fixed costs
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0 reporting days · 0 rows with incomplete cost coverage.

This reconciles the stored reporting aggregates, not individual orders. Discounts and refunds are not separately available in this dataset; verify how the source normalizes reported sales. Operational costs use your configured per-order assumptions; product costs use imported variant costs or your overrides. Missing inputs remain unknown. Estimated advertising allocation is not direct product attribution.

Revenue vs Profit vs Ad Spend

RevenueContribution profitAd spend
Your profit story starts with your first sync.

Top Profitable Products

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No data yet

Only products with complete costs can be ranked. Complete the inputs below; unallocated advertising spend is shown separately.

Products Below Break-even

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No data yet

Only products with complete costs can be ranked. Complete the inputs below; unallocated advertising spend is shown separately.

Product Profitability

Ad spend is allocated by daily attributed order revenue, including cross-sold products. Zero allocated spend does not prove free acquisition; profit and ROAS depend on attribution coverage. Unmatched spend remains in store totals.

Unit costShippingFeesTotal variable costsStatus
No data yet

The table stays visible until your store has imported data.

Profit Simulator

Find the price and acquisition cost that protect your margin.

Updates live
Product

1 product

Estimated contribution / order€0.00
Contribution margin0.0%
Target CPA maximum—
Target ROAS minimum—

A positive selling price and retained revenue are needed to calculate targets.

Break-even CPA €0.00Break-even ROAS —
Full assumptions and scenarios
What-if estimates, not actual profit. Missing costs default to 0. Tax, discounts, refunds and other assumptions can be reviewed in the full simulator.

Product × Country × Channel

No products found. Try another name or SKU.

CountryChannelRevenueProfitMargin %
No data yet

No imported sales or spend for this product and these filters. Try another product or date range.

ProfitStar · Private beta Privacy & data handlingEstimates are labelled. No automated campaign changes.