Products
Analyze product-level profitability, find opportunities and make data-driven decisions.
All Products (0)
Ad spend is allocated by daily attributed order revenue, including cross-sold products. Zero allocated spend does not prove free acquisition; profit and ROAS depend on attribution coverage. Unmatched spend remains in store totals.
| SKU | Unit cost | Shipping | Fees | Total variable costs | Status | Opportunity |
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The table stays visible until your store has imported data.
Selected Product Overview
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Unit Economics
- Selling price
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- Unit cost
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- Total COGS
- €0.00
- Total variable costs
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- Shipping / order
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- Payment fees / order
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- Max CPA (Break-even)
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- Current CPA
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- Profit / order
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- Contribution Margin
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Revenue-weighted attribution is estimated.
Product × Country × Channel
| Country | Channel | Revenue | Profit | Margin % |
|---|
No imported sales or spend for this product and these filters. Try another product or date range.
Profit Actions
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Data readiness: Choose a product
Try another product or reporting period. No activity is different from an incomplete profit calculation.
How is this profit calculated? No selection—
- Reported sales
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- Tax
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- COGS
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- Shipping
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- Packaging
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- Payment fees
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- Advertising
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- Other variable costs
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- Contribution profit
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- Contribution margin (profit ÷ sales excluding tax)
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- Net profit after fixed costs
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0 reporting days · 0 rows with incomplete cost coverage.
This reconciles the stored reporting aggregates, not individual orders. Discounts and refunds are not separately available in this dataset; verify how the source normalizes reported sales. Operational costs use your configured per-order assumptions; product costs use imported variant costs or your overrides. Missing inputs remain unknown. Estimated advertising allocation is not direct product attribution.
Store costs & other order items Review configuration
Try another product or reporting period. No activity is different from an incomplete profit calculation.